We are proud to announce the launch of our first UK TV campaign in partnership with SKY with our first ever advert, entitled ‘C’est Anglais’. Taking the bold move to invest in TV during this time was not one that we took lightly but we hope that it will raise a few smiles and help spread the word about our wines.
The 30 second commercial, entitled ‘C’est Anglais’ has been crafted to appeal to a broad audience that may not have considered English sparkling wine before and challenges the perception that it’s only the French that make quality fizz. The advert is on air from today, 18th June, on Sky News, Comedy Central, Sky Witness, Sky Documentaries, Sky 1, Food Network, Fox, Sky Arts and TLC the advertisement.
Gareth Maxwell, Commercial Director at Hattingley Valley, said:
“Working with VCCP Media, we agreed that our 10th anniversary was the right time to place a TV advert from a strategic and commercial perspective. We hope the campaign will challenge people’s perceptions of English sparkling wines and will encourage consumers to buy British.”